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Privacy Policy for Heinemann Products

Last Updated: October 30, 2020 (prior version effective September 1, 2014)

Heinemann, a division of Greenwood Publishing Group, LLC (“Heinemann,” “we” or “us”) is a publisher of professional resources and provider of educational and professional development services for teachers and students, from grade Pre-K through college.  We provide educational and professional development materials and related services for teachers and students via a set of online learning platforms, educational software and digital applications (our "Products”). This Privacy Policy (this “Policy”) governs our privacy practices for each Product that links to this Policy.  Where capitalized terms are used in this Policy without definition, their definitions may be found in Section 20.

  1. Our Customers, Users and our Commitment to Privacy

    We have created our Products to assist our teachers, administrators, and school/school district customers (each, a “Customer”) in providing personalized and rewarding online educational experiences to their students. We offer a comprehensive online assessment, data management platform for Customers relative to student interviews around math, small group intensive literacy intervention support programs, and more. We believe that transparent and strong privacy practices foster these experiences, and we provide this Policy in that spirit. Our Customer agrees to this Policy and any updates, on behalf of its administrators, teachers, students, and students’ parents or guardians (collectively, “Users”).  Our Customer is responsible for collecting appropriate User consents that may be required in order to share their Users’ Personal Information with us.
  2. Updates to this Privacy Policy

    The date on which this Policy was last revised is identified at the top of this page. We will post any updates we make to this Policy from time to time on this page. If we make material changes to how we treat our Users’ Personal Information, we will notify our Customer by email and/or through a notice on the Product’s home page.  Any changes will become effective when we post the revised Policy or, in the case of any material changes, provide the revised Policy to our Customer. The Customer is responsible for ensuring we have an up-to-date active and deliverable email address on file, and for periodically visiting the Product’s home page and this Policy to check for any updates.
  3. Our Compliance With COPPA And FERPA

    We recognize the sensitive nature of Personal Information concerning students under age 13, and concerning PreK-12 students generally, where the information is contained in a school's educational records. This Personal Information is protected under either or both of the following federal statutes: COPPA and FERPA. Our privacy practices comply with both COPPA and FERPA.
  4. The Scope of Our Privacy Policy

    This Policy governs our privacy practices with respect to all Personal Information that Users submit, or that we collect in connection with our Products. This Policy governs not only our practices with respect to students' Personal Information, but also with respect to the Personal Information of teachers and school administrators who use our Products.
  5. Access and Control of Personal Information

    School administrators and (where applicable) teachers hold access to Personal Information of the students for whom they are responsible, and they are able to update this information in the manner permitted by our Products. School administrators and teachers are similarly able to access and update their own Personal Information. Users should contact their schools if they have questions about their data, including third parties with whom their data may be shared, and how to receive a copy of their data. The parents of a student can obtain access — through their child's school — to information concerning their child that is available on our Products. To do so, the parent should follow the school's procedures for access under FERPA. We cooperate with and facilitate the school's response to these access requests. We limit access to Personal Information to only our employees and Our Service Providers (i) who have a need to know such information, and (ii) who use the information only for the educational purposes of operating, maintaining and supporting our Products and delivering our services.
  6. The Types of Information We Collect

    We limit our collection of Personal Information to no more than is reasonably necessary for the User at issue to experience our Products. Specifically, we collect the following types of information:
    1. School Administrator Information: we collect registration information from a school administrator when the school administrator activates the school's subscription account, which may include the school administrator's own first and last name, business address and phone number, date of birth, email address, profile information and username;
    2. Teacher Information: we collect registration information from a teacher or school administrator when the teacher (or school administrator) activates the teacher's account, which may include the teacher's first and last name, business address and phone number, date of birth, email address, profile information and username; additionally, we may collect information that constitutes Performance Review Data;
    3. Student Information: we collect registration information from a teacher or school administrator when the teacher (or school administrator) activates the account of an individual student, which may include the student's first and last name, student ID numbers, email address, username and other information which may include gender, race, ethnicity and other demographic information, learning level and performance data. We may combine information about a student with information about his or her school, such as its location; 
    4. Student Parent/Guardian Information: we collect information about a student’s parent or guardian, such as names and email addresses, and we may associate it with the student’s information;
    5. Schoolwork Information: we collect information contained in student homework, assignments, student compositions and reports, tests, test results, grades, and other exchanges over our Products;
    6. School Administrator or Teacher submitted information: we collect information and content submitted by a school administrator or teacher, such as lesson plans and notes;
    7. User-Generated Content: we collect information that students and other Users provide in connection with submitting user-generated content, and participating in collaborative features of our Products (where applicable). Examples of user-generated content that might contain Personal Information include notes, stories, responses to surveys, questions and teacher assignments (either in text, image, audio, or video format), responses to student’s submissions (either in text, image, audio, or video format), drawings that allow text or free-hand entry of information, activities, game play, assessments, and other information provided in open-text and open-form fields or posted to a bulletin board viewable by others. If a teacher chooses not to set individual passwords for his or her students’ accounts, then other students may be able to access an individual student’s notes or other work;
    8. Usage Information: we collect usage, viewing, analytics, and technical data, including search queries, device identifiers and IP addresses, relating to Users of our Products;
      1. For certain of our Products, the name and email address of an individual to whom a User wishes to send content from the Products. We use the information only to send the message, and we do not retain it.
      2. Information about how, where, in a general sense (based on IP address), when, and for how long a User accesses and uses our Products, as well as what content they  view, what actions they take (including, for example, clicks, touches, and hovers using a mouse), and how they navigate through our Products. We may use cookies, pixel tags, and other technologies to collect this information, as further explained in Section 10.
      3. Information from and about the User’s device, such as mobile device type, browser type and version, operating system name and version, IP address, and referring URL. We collect this information automatically when a User accesses our services, to help us understand usage, diagnose problems, administer our Products, and provide support.
      4. Correspondence. Records and copies of your correspondence (including email addresses) if you contact us.
      5. Financial Information. Details of transactions you carry out when using our Products and of the fulfillment of your orders. You may be required to provide financial Information before placing an order for our Products.
      6. If we discover that we have collected information in a manner inconsistent with the requirements of COPPA or FERPA, we will either (a) delete the information or (b) promptly seek requisite consents before taking further action concerning the information.
  7. How We Collect Personal Information

    Our Products collect Personal Information in several ways. School administrators and teachers provide Personal Information during the registration process. Teachers and students also submit Personal Information during the normal operation and support of our Products. They submit this information, for example, when creating and responding to teaching assignments and student submissions, and otherwise engaging in educational and other activities available on our Products. Heinemann also collects usage information through technology, such as cookies, as further explained in Section 10 below.
  8. Cookies

    Heinemann collects usage information through technology, such as cookies, pixel tags, flash cookies, browser analysis tools, server logs, web beacons, and persistent identifiers. We use cookies, IP addresses, and other persistent identifiers to authenticate users in order to ensure that only authorized individuals are permitted access to our Products, and  so that we can understand how a User engages with our Products, such as identifying what links are clicked and what content is accessed and for how long. This information allows us to improve our user interface and create a better product, such as by making commonly accessed content easier to reach or by more prominently displaying content that has been less frequently accessed.
    Certain features (or all features) of our Products may be hosted on third party sites, and in those instances the collection activities described above may be undertaken by this third party, under our direction and control and consistent with this Policy. Most information we collect using technological means is collected only in a non-identifiable way where no information that could be linked to an individual User is used, such as for website optimization and tracking website traffic patterns. If Personal Information is collected, this Policy governs how we use Personal Information.
  9. How We Use Personal Information

    In addition to the uses described above, and subject to any restrictions imposed by applicable laws or our agreement with our Customer, we may use and disclose the Personal Information we collect for the following purposes:
    1. To provide our Customer and their authorized Users with the content and features available through our Products and to tailor and optimize the use of any of our Products to the needs of a particular school, classroom or student;
    2. To permit school administrators and teachers to review students’ work, monitor students’ performance and progress, plan lesson, and otherwise support instruction;
    3. To permit parents and guardians to review their children’s work and monitor their performance and progress;
    4. To offer students immediate feedback and continuous support, permit them to access information shared by their teachers, suggest other content or activities for them, help them track their own progress and maintain a file of their work, allow them to create a collection of books or other content, permit them to play games with other students, and adjust instruction to meet their needs;
    5. To offer teachers and administrators immediate feedback, Product optimization recommendations,  and continuous support, permit them to access information shared by other teachers or administrators such as video playback of classroom recordings for purposes of professional development, and suggest other content or activities for their lesson plans or professional development;
    6. To communicate with school administrators and teachers about the applicable subscription account or transactions with us, and to send information about our Product's, content, features and usage;
    7. To permit school administrators and teachers to use our Products’ profile, social networking, and professional development features. These features permit the sharing of the User’s username and other profile information with other Users. They also allow Users to communicate and share content with one another and, in some cases, with the public.  We urge the school administrator and teacher users of our social networking features to be careful when deciding to disclose information through them;
    8. To provide our Customer, as well as their administrators and teachers with various types of reports, such as reports detailing the performance and progress of a particular school district, school, classroom, or student;
    9. To communicate with school administrators and teachers, subject to any communications preferences they express;
    10. To ensure that our Products run properly and are presented optimally, and for Product improvement;
    11. To diagnose problems, troubleshoot issues, and provide maintenance and support;
    12. To personalize a Product’s content and experiences for students, teachers, and other Users of the platform, such as by using the appropriate language, displaying their name on the user dashboard or permitting a student to view a profile picture of his or her teacher; and
    13. To detect, investigate and prevent activities that may violate our policies or be illegal.​
  10. How We Use De-Identified Information

    1. We do not as a rule allow third-party operators to collect Personal Information through persistent identifiers on our Products for any purpose other than the internal operations, support and maintenance of our Products. Further, we do not use, or permit third parties to use, Personal Information collected through our Products for the purpose of targeted advertising.
    2. We may use aggregate information that does not permit the identification of any individual User or Customer for analytics purposes, to understand how our Products are accessed and used, and how they perform, so that we may improve upon their design and functionality and otherwise develop and improve upon our products and services, and to develop analytics studies. We may disclose these studies to third parties, including to demonstrate product efficacy;
    3. Finally, we de-identify usage information in accordance with COPPA and FERPA, and use this de-identified Information, in order to develop, evaluate, and provide improved educational products and services, as permitted under COPPA and FERPA. To the extent we collect information that constitutes Performance Review Data, we protect such information as Personal Information in accordance with this Policy.​
  11. We Do Not Share Personal Information Except In Specific, Limited Circumstances

    We use Personal Information for our internal purposes only, with the following limited exceptions. We disclose Personal Information:
    • In response to the request of a law enforcement agency, governmental authority or other authorized public agency, including a request by a children's services agency or by the school at issue;
    • To protect the security or integrity of our Products and associated applications and technology, as well as the technology of Our Service Providers;
    • To the extent we believe necessary or appropriate to protect our rights, safety, or property and/or that of our affiliates, our customers, our users or others;
    • To enable us to take precautions against liability, enforce legal rights, and to detect, investigate and prevent activities that violate our policies or that are illegal;
    • If we are directed to do so by a subscribing school in connection with an investigation related to public safety, the safety of a student, or the violation of a school policy;
    • If we are directed to do so by a subscribing school in connection with a student or parent/guardian request, as appropriate;
    • To Our Service Providers, to permit them to provide the contracted services to us;
    • In the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings), in which case the transferred information will remain subject to the terms of this Policy; and
    • In other cases, if we believe in good faith that disclosure is required by law.​
  12. Third Party Services

    ​We require Our Service Providers to agree in writing to terms that are no less restrictive regarding Personal Information that we share with them than the terms contained in this Policy.  Upon written request, we will provide a list of Our Service Providers to our Customer.  This Policy does not address, and we are not responsible for, the privacy, information, or other practices of any other third parties, including any third party operating any site or service to which our Products may link. The inclusion of a link in any of our Products does not imply our endorsement of the linked site or service. We are not responsible for the privacy, information or other practices of other organizations, such as Apple, Google, Microsoft, RIM, or any other device manufacturer, app developer, or provider of an app, social media platform, operating system, or wireless service.
  13. How We Protect Personal Information.

    We have implemented and maintain reasonable organizational, technical, administrative and physical security controls that are designed to protect the security, confidentiality and integrity of personal information collected through our Products from unauthorized access, disclosure, use, loss or modification. Our information security controls comply with reasonable and accepted industry practice, as well as requirements under COPPA and FERPA. We diligently follow these information security controls and periodically review and test our information security controls to keep them current.​
    1. Information Security Procedures. We will:
      • Standard of Care. Keep and maintain all Personal Information in strict confidence, using such degree of care as is appropriate to avoid unauthorized access, use, modification, or disclosure;
      • Use for School Purposes Only. Collect, use, and disclose Personal Information solely and exclusively for the purposes for which Users provided to us the Personal Information, or access to it, and not use, sell, rent, transfer, distribute, modify, data mine, or otherwise disclose or make available Personal Information for our own purposes or for the benefit of anyone other than the Customer, without the Customer's prior written consent or as permitted by this Policy;
      • Non-Disclosure. Not, directly or indirectly, disclose Personal Information to any person other than our employees and Our Service Providers who have a need to know, without express written consent from the Customer;
      • Employee Training. Provide appropriate privacy and information security training to our employees.
      • Transport Security. Use Transport Layer Security (TLS) for our transmission of all user data to and from our Products; and
      • Secure Storage. Use industry standard file encryption for user data that is subject to protection under either COPPA, FERPA, or both. Where file encryption is not reasonably feasible, we employ other industry standard safeguards, protections, and countermeasures to protect such data, including authentication and access controls within media, applications, operating systems and equipment.
    2. Data Location and Security. We use third party cloud service providers in the delivery and operation of our Product(s), and data (including Personal Information) is stored on the servers of our cloud service providers. Our contracts with our cloud service providers require them to implement reasonable and appropriate measures designed to secure content against accidental or unlawful loss, access, or disclosure. Our cloud service providers have at least the following security measures in place for their networks and systems: (i) secure HTTP access (HTTPS) points for customer access, (ii) built-in firewalls, (iii) tested incident response program, (iv) resilient infrastructure and computing environments, (v) ITIL based patch management system, (vi) high physical security based on SSAE-16 standards, and (vii) documented change control processes. To the extent we store personal information internally on our servers, we comply with the information security controls set out in Section 15.1.
    3. Data Breach Response. In the event of a security breach involving Personal Information, we will take prompt steps to mitigate the breach, evaluate and respond to the intrusion, and cooperate and assist our Customer in their efforts with respect to (i) responding to the breach, including the provision of notices to data subjects; and (ii) engaging mutually agreeable auditors or examiners in connection with the security breach, subject to reasonable notice, access and confidentiality limitations.​
  14. Our Retention and Deletion of Personal Information

    We retain Personal Information of Users of our Products (i) for so long as reasonably necessary (ii) to permit the User to participate with the Products, (iii) to ensure the security of our Users and our services, or (iv) as required by law or contractual commitment. After this period has expired, upon written instruction by the Customer, we will delete the Personal Information from our systems. Please understand that these deletion periods apply only to Personal Information and do not apply to De-identified Information. We retain De-Identified information in accordance with our standard practices for similar information, and do not retain or delete such information in accordance with this Policy. In addition, if requested by a Customer, we will delete from our Products the Personal Information of the Customer's Users as the Customer directs. Deleting this information will prevent the User from engaging in some or all features of our Products. Where required by applicable law, we will delete such information and provide a certification of such deletion.
  15. NY Parents' Bill of Rights for Data Privacy and Security

    The New York Parents' Bill of Rights for Data Privacy and Security (the “NY Privacy Bill of Rights”) addresses the relationship between schools and their third party contractors in addition to the schools' relationships with parents. The only elements of the NY Privacy Bill of Rights that are incorporated herein are those provisions directed to third party contractors (“Contractor Privacy Provisions”). Heinemann agrees to comply with the Contractor Privacy Provisions for Customers in the State of New York. In the event of a direct conflict between this Policy and the NY Privacy Bill of Rights, the NY Privacy Bill of Rights will control. The full text of the NY Privacy Bill of Rights is available at
  16. Contact Us 

    You may contact us with questions or concerns regarding this Policy at the following address:
  17. Do Not Track

    Our Products do not change their behavior when receiving the “Do Not Track” signal from browser software.
  18. Definitions

    COPPA” means the Children’s Online Privacy Protection Act, 15 U.S.C. §§ 6501–6506, including the rules and regulations promulgated thereunder, in each case as amended.
    De-identified information” means information that meets each of the following criteria: the information (i) does not identify a particular natural person; (ii) does not identify, by network Internet Protocol address, raw hardware serial number, or raw MAC address, a particular device or computer associated with or used by a person; (iii) does not identify the school at issue by name or address; and (iv) is not reasonably linkable to a particular natural person or school because of technical, legal, or other controls.
    FERPA” means the Family Educational Rights and Privacy Act, 20 U.S.C. § 1232g, including the Protection of Pupil Rights Amendment, including the rules and regulations promulgated thereunder, in each case as amended.
    Our Service Provider” means a third party that provides content and/or functionality for our Products, or services such as website hosting and customer service,  and that has executed a written agreement containing terms regarding Personal Information that we share with them that are no less restrictive than the terms contained in this Policy.   
    Parent” means a parent or legal guardian of a student.
    Performance Review Data” means professional performance review data of teachers at Customers in the State of New York related to the teacher's effectiveness in the classroom and other measurements based upon factors including, but not limited to, student achievement or growth on state assessments or examinations, classroom observations by peers, classroom observations by trained evaluators, evaluation of lesson plans and other indicia of teacher practices. Performance Review Data includes annual professional performance data, as defined under New York state law.
    Personal Information” means information that identifies a natural person, as specified in FERPA, COPPA, the California Student Online Personal Information Protection Act, Ch. 22.2, §§ 22584 et seq. of the California Business and Professions Code, and Section 49073.1 of the California Education Code.