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Reading and Writing Strategies for the Online and In-Person Classroom / A Virtual Full-Day Workshop

Presented by Jennifer Serravallo

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Date and Time

One, full-day workshop from 9:30am to 4:30pm Eastern Time (ET).

  • Tuesday, April 13, 2021

Please note that this virtual full-day workshop is scheduled for Eastern Time (ET). If you are in a different time zone, please plan your schedule accordingly.


Drawing from Jen's bestselling resources Connecting with Students Online; The Reading Strategies Book; and The Writing Strategies Book, this virtual workshop will help you pinpoint goals for your readers and writers and support them over time as they work toward those goals in online or brick-and-mortar classrooms.

You'll first learn what makes an effective strategy and how to craft your own by noticing your own processes and exploring possibilities from mentor texts. Next, you'll focus on how to know which strategies to teach to whom and when. For writing, you'll explore a hierarchy of ten possible writing goals, considering writing genres and modes, writing process, behaviors, skills, and qualities of good writing. You'll look at student writing to practice making quick decisions. Then, for reading, you'll learn about a thirteen goal hierarchy and techniques to assess quickly, whether you're in-person or assessing through a screen.

The balance of the day will be spent seeing how these strategies will come to life in whole class, small group, and individual instruction. Jen will share unit planning advice specific to teaching in this time, and then offer tips for planning and recording engaging microlessons. Then, you'll shift to exploring conferring, group instruction, and peer groups—from management tips to structuring lessons—and will watch several video examples filmed in in-person classrooms and through Zoom during remote instruction in the spring of 2020. The emphasis with these lesson types is on helping teachers connect with students and helping students connect with each other, all while leading meaningful, joyful, engaging instruction that will help children grow.

The day is filled with activities, demonstrations of a variety of technology tools, and small group breakout room conversations with co-participants. The engaging videos and Jen's ability to break down complex concepts into actionable, doable steps will equip participants to be able to try out the ideas right away; whether you're teaching in person, online, or in a hybrid model.

Learning Objectives

  • Learn to study student work to determine goals using hierarchies in reading and writing
  • Craft strategies and feedback prompts and learn to match them to student reading and writing goals
  • Learn practical ways to differentiate instruction through conferences and small groups, in both in-person classrooms and with online instruction
  • Explore essential and practical organization, management, and note-taking options whether working with students in-person or virtually

About the Presenter

Jennifer Serravallo is a literacy consultant, author, and speaker who supports teachers in making responsive instruction doable. She is the author of several popular titles including The New York Times' bestselling The Reading Strategies Book; The Writing Strategies Book; and Connecting with Students Online. Her other new books include Understanding Texts & Readers and The Teacher's Guide to Reading Conferences. She also released Complete Comprehension for Fiction and Nonfiction, a revised and reimagined whole book assessment and teaching resource. She is an experienced online educator who has been leading webinars and online workshops for more than a decade, and is the author of two online courses available through Heinemann. She was a Senior Staff Developer at the Teachers College Reading and Writing Project and taught in NYC public schools. Follow Jen on Twitter @jserravallo or on Instagram @jenniferserravallo.

Who Should Attend?

Classroom teachers of grades K-8; administrators, curriculum coordinators, reading specialists, writing teachers, literacy specialists, coaches, and staff developers.

Special 2021 Tuition Fee

The cost of this virtual full-day workshop is $125.00 per person. Tuition also includes access to the recorded workshop for 60 days.

Related Book

To support your learning in this workshop, we highly recommend Connecting with Students Online; The Reading Strategies Book; or The Writing Strategies Book.


Registrants will receive multiple emails from Heinemann, including enrollment confirmation, which also serves as your tuition receipt and contains some basic instructions. If you have not received your confirmation email within 48 hours of your registration, please contact us at or 800-541-2086, ext. 1151. Approximately two days prior to the event date you will receive an email with the PD event's Zoom link and log-in instructions.

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Note: We encourage group participation; however, we require that each person be registered and provide a unique email address.

Registration Form

Our Registration Form is now standardized to be used for any Heinemann PD Services open-enrollment event. Download our new PD Event Registration Form here.

Upcoming Dates & Locations

04/13/2021 - Eastern Time, ET

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Availability: Available When: 04/13/2021 Where:
Virtual Workshop

Eastern Time, ET

2020-21 Heinemann PD Catalog-Journal
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