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The Writing Strategies Webinar

Presented By Jennifer Serravallo

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Webinar Dates:

Three, 60-minute webinar sessions from 3:00pm–4:00pm Eastern Standard Time.

  • Wednesday, September 30, 2020
  • Wednesday, October 28, 2020
  • Wednesday, November 18, 2020

Please note that these webinars are recorded and made available to all participants the following day.

Join Jennifer Serravallo—author of The Writing Strategies Book, The Reading Strategies Book, and other popular PD resources—in this special live webinar series!

Whether you use Writing Workshop, 6+1 Traits, Daily 5's "Work on Writing," a scripted writing program, the writing exercises in your basal, or any other approach, you'll discover a treasure chest of ways to work with whole classes, small groups, or individual writers in Jen's The Writing Strategies Book.

In this webinar series, participants will learn to match methods to purpose throughout this school year as Jen guides you through assessing individual students' strengths and needs, leading goal setting conversations, and following up on goals with conferring and small groups. During each hour-long session, Jen will share practical and proven classroom strategies, provide video examples, and lead engaging live discussion.

Also consider joining Jen on these same days in her companion Strategies for Comprehension Webinar from 4:15pm–5:15pm. Enroll for the Strategies for Comprehension Webinar series here.

The following is a description of the learning objectives to be met within each session of this series:


  • Determining "just right" goals in writing through use of formative assessment
  • How strategies support goals over time and throughout the writing process
  • Creating effective strategies from a study of mentor texts and/or our own writing processes


  • Supporting writers through coaching, prompting and feedback
  • Visual supports as a tool for independence
  • Strategies and prompts in conferences


  • Strategies and prompts in small group strategy lessons
  • Managing a class with different goals (and different strategies)
  • Repeated practice with strategy case studies


Jennifer Serravallo is a literacy consultant, speaker, and the author of several popular titles including the New York Times bestselling The Reading Strategies Book; The Writing Strategies Book; and Understanding Texts & Readers. Her recent publication, A Teacher's Guide to Reading Conferences, takes a closer look at the purposeful, responsive instruction that takes place while conferring. Her latest, Complete Comprehension, is a revised and reimagined whole book assessment and teaching resource based on multiple award-winning previous publications. Jen was a Senior Staff Developer at the Teachers College Reading and Writing Project and taught in NYC public schools. Connect with her at Twitter (@jserravallo), Instagram (@jenniferserravallo), and web site:

Who should participate?

Teachers of grades K-8, literacy coaches, principals, curriculum and instructional leaders.


The cost of this Webinar Series is $169.00 per person. If you register a group of three to nine people at the same time there is a discounted rate of $159.00 per person. When signing up ten or more participants at one time, please call in advance for large group discount pricing. Tuition also includes access to the recorded webinar sessions for up to 90 days after the conclusion of the webinar series.


It is highly recommended that participants have a copy of The Writing Strategies Book. If you do not own a copy you may purchase one online here: The Writing Strategies Book.


Participants will receive a series of email correspondence from Heinemann. The first email confirmation will serve as your receipt for the webinar series along with some general instructions on how to prepare your computer for the webinar. The second email confirmation will be sent approximately 2 days prior to each webinar date with a link to our webinar platform Zoom, directing you to the webinar class and giving you instructions on how to log in.

We highly recommend you test your computer readiness by clicking on this link.

If your computer needs any software upgrades, Zoom will walk you through the updates.

Note: We encourage group participation; however, we require that each person be registered. For group pricing information please call 800-541-2086, ext. 1100.

Upcoming Dates & Locations

09/30/2020-11/18/2020 - Starts September 30, 2020- 3:00-4:00pm EST

Register Now:

Availability: Available When: 09/30/2020 - 11/18/2020* Where: Online

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