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The Reading Strategies Webinar

Presented By Jennifer Serravallo

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Webinar Dates:

Three, 60-minute webinar sessions from 3:00pm–4:00pm Eastern Standard Time.

  • Wednesday, March 20, 2019 (Archived)
  • Wednesday, April 24, 2019 (Archived)
  • Wednesday, May 1, 2019

Please note that these webinars are recorded and made available to all participants the following day.

Join Jennifer Serravallo—author of The Reading Strategies Book, The Writing Strategies Book, and other popular PD resources—in this special live webinar series!

In The Reading Strategies Book Jen collects 300 strategies in support of thirteen reading goals with each strategy cross-linked to skills, genres, and reading levels. Ideal for use with reading workshop, Daily 5/CAFE, guided reading, balanced reading, a core reading program, or any other approach.

In this webinar series, participants will learn to match methods to purpose throughout this school year as Jen guides you through assessing individual students' strengths and needs, leading goal setting conversations, and following up on goals with conferring and small groups. During each hour-long session, Jen will share practical and proven classroom strategies, provide video examples, and lead engaging live discussion.

Also consider joining Jen on these same days in her companion Writing Strategies Webinar series from 4:15pm–5:15pm. Enroll for the Writing Strategies Webinar series here.

The following is a description of the learning objectives to be met within each session of this series:


  • Determining "just right" goals in reading through use of formative assessment
  • How strategies support goals over time
  • Elements of effective strategies, and how to create your own by reflecting on your reading processes


  • Supporting readers through coaching, prompting and feedback
  • Visual supports as a tool for independence
  • Strategies and prompts in conferences


  • Strategies and prompts in small group strategy lessons
  • Managing a class with different goals (and different strategies)
  • Repeated practice with strategy case studies


Jennifer Serravallo is a literacy consultant and a frequent speaker at state and national conferences. She is the author of A Teacher's Guide to Reading Conferences and bestselling books such as The Writing Strategies Book; The Reading Strategies Book; and Understanding Texts & Readers. Her other popular titles include Teaching Reading in Small Groups; and The Literacy Teacher's Playbook, Grades K-2 and Grades 3-6. Jen's forthcoming Complete Comprehension: Fiction and Complete Comprehension: Nonfiction will soon be released. She is also the author of multiple Heinemann on-demand courses, seminars, webinars, and workshops.

Jen began her career in education as a NYC public school teacher and later joined the Teachers College Reading and Writing Project (TCRWP) at Columbia University. Through TCRWP, and now as an independent consultant, she has spent over a decade helping teachers across the country to create literacy classrooms where students are joyfully engaged and the instruction is meaningfully individualized to students' goals. Tweet her @jserravallo.

Who should participate?

Teachers of grades K-8, literacy coaches, principals, curriculum and instructional leaders.


The cost of this Webinar Series is $169.00 per person. If you register a group of three to nine people at the same time there is a discounted rate of $159.00 per person. When signing up ten or more participants at one time, please call in advance for large group discount pricing. Tuition also includes access to the recorded webinar sessions for up to 90 days after the conclusion of the webinar series.


It is highly recommended that participants have a copy of The Reading Strategies Book. If you do not own a copy you may purchase one online here: The Reading Strategies Book.


Participants will receive a series of email correspondence from Heinemann. The first email confirmation will serve as your receipt for the webinar series along with some general instructions on how to prepare your computer for the webinar. The second email confirmation will be sent approximately 2 days prior to each webinar date with a link to our webinar platform Zoom, directing you to the webinar class and giving you instructions on how to log in.

We highly recommend you test your computer readiness by clicking on this link.

If your computer needs any software upgrades, Zoom will walk you through the updates.

Note: We encourage group participation; however, we require that each person be registered. For group pricing information please call 800-541-2086, ext. 1100.

Upcoming Dates & Locations

03/20/2019-05/01/2019 - Join Us in Progress

Register Now:

Availability: Available When: 03/20/2019 - 05/01/2019* Where: Online

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